The
Internet Software Factory 
"Killer
Application" or not "Killer
Application"
To get us the necessary
recognition of the market for launching what we
consider to be the next "killer
application" : development of a software for the
management of all administrative data moved around in
the health care sector. Jim Clark, a
co-founders of Netscape® has set his sight on a
start up called Healtheon® specialized in the
Internet-based health information and services.
In a Fortune Magazine® article
(July 8th, 1996) mentioning Jim Clark and Healtheon,
it is stated that 20% of US health care costs are
administrative expenses and represents more than $200
bn. a year. Also that down the road, Healtheon hopes
to tackle the "real bureaucratic nightmare"
If Healtheon can find the right
solution says Clark, the company could be bigger than
Netscape.
What is the problem
The whole Healthcare
administrative chain, from the patients' files to the
government statistics generates an overwhelming
amount of paper for each intervention.
In order to confront this
overwhelming bureaucratic reality, we customize all
the procedures under the same roof.
We do have the
ability to develop the right solutions
Semantics speaks everybody's
language. It enables us to sift through seas of data
eventually on paper. That would de facto standardize
this highly fragmented market. Thus we have the
capacity to manage these data flows by sorting and
filing them in a common database. The extraction of
useful information for each interested party then
becomes quite easy.
To support our
claim
The technology we are using has
proved itself over the years.
As a comparison, ORACLE® Corp. in
its customers' newsletter and Business Week® (Aug.
1997) state that a developer typically writes 10 to
15 lines of code per day, at a cost of $50 a line. We
are able to write 300 lines per person per day.
How we do it ?
In order to answer the market
necessities, we will develop our software solutions
with the most up-to-date proven technology, using
expert systems generator, object oriented database in
a Multi-tier architecture working in
internet/intranet environment.
Our positioning in
the market
To answer this administrative
problem, we are developing a generic solution that
applies across the whole spectrum, from industry to
services.
Our approach is through ISO
9000 software tools that are presently under
specification and development.
Our marketing
strategy
For all available applications,
we will release free of charge the first piece of the
Quality diagnostic module.
Then, we will contract a
service agreement on a 3 years basis to provide
software application upgrades, as well as up to date
knowledge bases, for a monthly fee depending on the
application, from $500 to around $1,000 for each
user.
Our market base, for each
application, will be at least in the hundred of
thousands users.
Our target is a minimum of ½
million users generating revenues of $ 6 billion on a
5 years period of time.
Any similar sophisticated
software application of this nature would be normally
sold to a few thousand companies that would have the
means to acquire it.
Typical R&D costs of
competing solutions would stand a least $ 10 million.
This requires a lot higher selling price for such
application between $50,000 and $250,000.
